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Business life in Europe wakes up

Business life in Europe wakes up

brown field near tree during daytime
The organisers of Sleep & Eat have announced the first details of this November’s show in Olympia London, designed to support hospitality businesses across the spectrum and lift the trammelled spirits of the hospitality community. 
New for this year, there will be an array of meeting and networking platforms designed to generate conversations and connections between all members of the hospitality community, which will include series of one-to-one meetings organised in advance through the show’s new portal. Initiatives such as these will be combined with a unique collection of experiential Sets, a Conference bringing industry leaders together, this year to debate the shape of hospitality after COVID-19, and an international Exhibition. 
The organisers have also revealed that, for the first time, the event will be delivered in collaboration with major international Hotel Brand Partners, Accor, IHG and Wyndham Hotels & Resorts.
New to the event will be two immersive wining and dining spaces. Boxx Creative, the award-winning consultancy behind a number of global hospitality ventures, will be designing the eat experience with Michelin star chef, Oli Marlow, in residence. Superfutures Design, whose founder, Andy Martin, was the creator of the award-winning hotel design for PURO Hotel Group, and worked with Oliver Peyton and the Hart Brothers on some of London’s best-known bars and restaurants, will be serving up the Sleep & Eat bar experience.
The architectural and design practices who will be delivering one of Sleep & Eat’s perennial favourites, the guestroom Sets, have also been announced. They will be: ReardonSmith Architects, Perkins & Will, AD Associates and Chalk Architecture.
The Conference, entitled Redefining Freedom, is being created as a jump-start to the heart of hospitality. Once again, Heleri Rande will be at the helm after her highly successful curation of last year’s conference which played to packed audiences.
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