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5 Tips for doing business in Germany

5 Tips for doing business in Germany


Germany is the perfect spot to establish new business relations. Thousands of meetings take place every day, calls are made and emails exchanged, but only a few of these turn into long-term business relationships. Why only a few? Perhaps because not everyone trying to put their foot in the door is aware of the cultural characteristics, rules, and soft skills’ requirements when trying to enter the German market.

1. Being very well organised

Depth of Field Photography of File Arrangement
Germans are always well organized, preferring predictability over spontaneous decisions. You will see their love for order both in business and private life. They work by systematically ticking off tasks according to plan. So, if you are planning a business meetings, make sure you give plenty of notice to ensure ample time for your prospect to adjust their schedule.

2. Language – German vs English


Although Germans command of English is quite impressive, it is considered a show of respect to at least make an attempt to communicate in German. Your attempts, even poorly delivered few expressions, are sure to be noticed and appreciated. If the talks progress to higher levels, it’s worth it to hire an interpreter to avoid miscommunication. More on language in my article „Does the language barrier exist in Germany? 7 things you need to know before entering the German market.”

3. First impression

You can only make it once, so make sure you’re thoroughly prepared for the first meeting. Make sure you do your homework before to be able to answer any questions your prospects might throw at you.  Doing business in Germany prepare some hard data – facts and numbers will work to your advantage. Your new business partners might be interested in official references from your clients, projects you’ve done so far, company history and experience. If you’re going to communicate in English, make sure that any documentation is prepared in both English and German.

4. Style of communication in business

Germans like to get straight down to business, giving small talk very little regard. they will be analyzing every word coming out of your mouth, so make sure your presentation is clear, precise and accurate. Trying to improvise or bluffing is not a good idea as it will most likely be recognized as unprofessional. Keep in mind you will be talking to people concentrated on problem-solving, so make sure you provide them with coherent information and logical arguments. It’s worth mentioning that written, formal communication is highly valued in Germany.
Smiling Man and Woman Both Sitting on Sofa Both Looking at Silver Macbook

5. Business offer

Your business proposition should give a clear image of the value you are offering your potential client from Germany. Make sure you provide a detailed, orderly offer, so at agreeing on the final deal you have all the aspects of your contract thoroughly discussed. Avoid vagueness and ensure complete clarity, as you can count on the fact all the points in the contract will be strictly adhered to and the same will be expected from you. Make sure all technical doubts are cleared before signing and that your client has ample opportunity to ask questions.

At first glance, it seems that cooperation in many markets looks similar. However, paying attention to the details, we notice that these details play a huge role. They should be taken into account, because the ability to adapt to a given culture can determine the ultimate success
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